Guide Broadcast
We've made soccer more democratic.
In Brazil, there are more than 6,5 million blind people. As every Brazilian, they love soccer and you might think that radio is the best way for them to understand what is going on, but it's not. That's because the speaker doesn't describe all the details, they assume that the person who is listening to them already saw a soccer match before.

In 2019, Gol was very involved with soccer sponsoring Copa America and Florida Cuo. As a democratic company we saw an opportunity to be more inclusive and expand the soccer experience to everyone.
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Grandes Nomes da Propaganda - 2020_01_23
Gol dá visibilidade aos torcedores com deficiência visual na cobertura da Florida Cup 2020