Samsung
Galaxy M
A new line and a new product. A brand with no history.
In 2019, Samsung decided to launch Galaxy M in Brazil. A new line and a new product. A brand with no history.
We had to create everything and we had to do it fast as Galaxy M was the strategy to beat the main competitor’s product launch.

We knew that our price was going to be very attractive and the hardware wouldn't disappoint. So, our idea was to elevate the consumer's expectations with a campaign that seemed to be global. When someone saw any Galaxy M advertising, would think that the product was expensive... until he faces the real price. This combination (high-quality and low price) would make Galaxy M an opportunity that couldn’t be missed.
Press
Propmark - 2019_07_26
Purple Cow assina campanha da linha Samsung Galaxy M
Samsung Press - 2019_07_26
Samsung divulga campanha digital para a linha Galaxy M