Black Friday
We've made a platform to help all the smartphone buyers, turning Samsung into the most searchable brand on Black Friday.
Samsung has a huge portfolio and choose the perfect smartphone in only 24 hours is a real challenge during the Black Friday

To solve this problem, we developed the Galaxy Match. A platform that, instead of reducing the consumer journey, increases it to get to know them better. So, we could offer the best smartphone based on their behavior.

With this consumer driven mindset we helped more than a million people to find the model that matches them expectations, achieving Samsung's goals year after year and turning them into the most searchable smartphone brand on Black Friday.
Exame - 2019_11_29
Os 10 celulares mais procurados na Black Friday 2019.
UOL - 2019_11_29
Quais campanhas da Black Friday estão na cabeça do consumidor?